News
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, by Sourav Ganguly India’s e-commerce advertising strategies
Advertisement-led monetization would be the most critical profitability lever for e-commerce platforms in India in 2024. With the digital ad spend market in India expected...
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, by Sourav Ganguly Zepto becomes first Indian e-commerce company to introduce platform fee
In a strategic move, Zepto, a leading quick e-commerce platform based in India, has ventured into uncharted territory by introducing platform fees, marking a significant...
